PetPals: Worry-free Pet Sitting, Re-characterized
PetPals: Worry-free Pet Sitting, Re-characterized
Pet Pals is a new online platform allowing pet parents to find reliable, trustworthy sitters for their pets while they’re away. Convenient, safe, and dependable pet care by experienced animal professionals is the hallmark of their business. All sitters go through a thorough, in-person selection process, and are animal-lovers with extensive experience caring for animals. Their experienced and knowledgeable sitters offer services such as boarding, in-home pet sitting, dog walking, and doggy day-care. You and your pet will be find fast friends with Pet Pals!
The Challenge: Distinguish PetPals from a crowded market of pet sitting service providers, and highlight their unique positioning as an app-based service provider that is genuinely committed to ensuring fur babies are cared for by vetted, trustworthy professionals.
Logo
Designed to look friendly and inviting, the logo aims to communicate trustworthiness while still incorporating the fun-loving ethos of dogs.
The cartoon dog in the logo can also be used as a submark ( a smaller truncated version of the logo) to fit into tight space situations.
Colors
They're a new way to find a sitter for your pet, so the calming neutral yet playful cyan and yellow keep things fresh and different from the same-old same-old of the pet-sitting market.
All photos © Maria DeCerce // M.DeCreative, LCC
